President Olusegun Obasanjo would go down in history as the President who ushered the Nigerian people into the internet era. This explains why you hear people say things like, “Obasanjo’s Internet”.
The internet introduction by the then President, transformed the Nigerian society in ways that words cannot succinctly express.
This internet introduction is responsible for the proliferation of numerous social media platforms, which has outrightly altered the traditional mode of disseminating information.
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Some of the most actively used social media platforms at this time in Nigeria are namely, WhatsApp, Facebook, Instagram, Telegram, LinkedIn, X, YouTube and TikTok.
The social media platforms are the new sources of unimaginable revenue for those who are skilled enough to build the algorithm in their own favor.
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This here explains why these social media influencers go to all extents, to make sure that users of the various platforms who follow them, are engaged and hooked onto their various social media handles because of the content they put out there.
These social media platforms have birthed a massively expanding profession called Content Creation.
Content creators churn out all types of contents, in some instances, of unbelievably poor quality, to keep their followers on these platforms engaged and entertained.
The need to have people comment on their walls regularly and as such increase the numbers of people following them on these social media platforms, can be described as the reason why most of these content creators or influencers as we call them, go to extra miles to feed their audience with whatever content they feel would help them achieve many engagements.
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The social media platforms and the quality of engagements that bad news or skewed narratives get, re-enforces the fact that these are the types of contents that sell the most.
Have you wondered why a Lady would come online to argue that in a country like Nigeria with such a terrible economy, that no single woman should give a man who has a romantic interest in her attention, except such a person parts with an initial minimum deposit of five hundred thousand naira (N500,000).
This same Lady went further to advocate that in other to have mutual sex with any man as an adult, that such a man must be able to offer an initial minimum deposit of the sum of twenty million naira (N20,000,000).
These were all said by this Lady on a very popular Nigerian podcast show called Honest Bunch, whose reach is extremely wide and international.
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Ever since she made that claim online, her social media relevance has tripled in value and worth, which is one of the reasons, why courting controversy online remains a very remarkable way to grow your influence.
Despite allegedly loosing her tiktok account to this controversy she courted on the podcast show, she is definitely sure of making so much money from the attention she has funnelled to her direction, at the moment.
In the social media world, attention and engagements earned through stirring controversy is the new crude oil for anyone that wishes to smile to the bank without doing anything extremely excellent or extraordinary.
It is instructive to know that the highest currency on social media at this minute, are the numbers of people following your social media handles and the quality of engagements that these social media accounts generate per second.
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The need to build massive numbers of followers and have more engagements is the reason people stage all sorts of unimaginable drama just to have people come to their walls to drop all sorts of comments.
For the Ladies, showing off your boobs, butt, inner thighs, belly hairs and other sensual contents is all you need to have an explosion in the number of people following your social media accounts, as long as you are not a person of faith, principle and great personal values.
The numbers of males hoping to get the attention of these premium luscious looking females, is expressed on the quality of engagements observed on the threads of any post these Ladies make.
On most social media platforms, the algorithm organically favours bad, immoral or toxic comments as opposed to the good comments, in as much as there are some systems put in place to control some human excesses on these social media platforms.
This write up is aimed at letting you my most cherished reader, know that this is no longer the time to believe everything you see online.
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Be deliberate to ask questions before consuming such contents.
You owe yourself a duty as a social media platform subscriber to verify the veracity of these contents shared to you, before sharing to others, especially on WhatsApp and telegram.
When next people set up their camera with ring lights to create whatever content that suits their immediate interest, always be careful to know that these could be manipulated narratives aimed at having so many people engage with such contents.
The more controversial you are online, the more probable it would be for you to have massive followership and attention.
So, when you hear of all sorts of odd tales online, take some steps back and ask yourself questions about what the aim of those pushing out such tales are.
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This does not mean that every content shared online is bad or staged. It simply calls for caution with respect to how we consume these contents online.
Always have this at the back of your mind, that in real life it is not always as it seems online.
People do unbelievable things, tell lies against public figures, stage family fights, stage all sorts of unimaginable drama with the aim of getting more engagements from outrightly gullible followers, after which they smile to the bank at the end of the day, for the accounts that are monetized or eligible for monetization.
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For monetized accounts, you are paid for good or negative engagements. So, know that the more you call these influencers out on their walls, the more they make money on their platforms.
Therefore, always know that for a monetized account, the owners of these accounts have no limit to what they can do just to have your attention and engagement online depending on the values their brands hold dear.
Be careful when consuming all sorts of contents online, as they may not be all there is to what you are being fed. At all costs do not allow social media engagements damage you for no justifiable reason.
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Before you rush to vent on a post, be very sure that the owner of such accounts is not remotely manipulating you to get that engagement they need so much.
Finally, when you see people cheering on what is obviously wrong online or trying to push a terrible narrative, watch closely and you may be shocked that these were all being done to chase online clout and sustain engagements. Men like Mr. Osita Chidoka, Nnaemeka Onyeka Obiaraeri, Precious Oha, Charles Kene Ojukwu, Seyi Vodi, Dr. Linus Okorie and so many more are all worthy handles sharing real contents with great values, worth engaging with.
2 responses to “SOCIAL MEDIA MONETIZATION REALITY.”
ShalomYAH, Peace of YAH my colleague and brother for striking a balance and bringing a cure!
It has been a serious Avoidable Unfortunate Madness and Manipulations in place of the Manifestations and Decency for our Restorations. Thank you very much for sharing.
Thank you so much for your comment on this menace.